Entering new markets or expanding a consumer goods business is often challenging for a business. The day-to-day operations require much attention to satisfying customers’ needs while battling it out with competitors and ensuring the various business functions run smoothly and cost efficiently.

The discipline of Strategic Thinking and Planning, including New Business Development is regularly left to evenings, week-ends, even holidays or the occasional one-to-two day retreat where the Management Team make a brave attempt to look at the business and plan for the future by considering ways and means of growing the business at home or in new markets.

Asian Pacific based companies will gain valuable experience by selecting to launch in the more affordable Canadian market before venturing into the US consumer market. Canadian based companies who find an entry into the vast US market too daunting may lower its risks and learn from Asia Pacific market entries.

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